In a very short space of time the Kids Valley brand has entered into strategically important collaborations with strong partners and brands in both the domestic and international environment.

From day one, the best in class collaboration with all retailers in the food sector has been fundamental to the success of the brand.  And with the strong support of the retailers, Kids Valley gains market share year on year.  We co-operate with the leading supermarket chains; AB Vassilopoulos/ Ahold Delhaize, Sklavenitis, METRO and My Market, Galaxias, The Mart, Masoutis, Chalkiadakis, Group ELOMAS,  Group Symmetron, Group Asteras, Praxis, Group ELETA, ELDIAR.

Kids Valley had the opportunity to begin a partnership with Lidl Europe last year, distributing Peppa Pig paper products (toilet paper, kitchen roll, facial tissues and handkerchiefs), throughout Europe.

The most fundamental of all Kids Valley partnerships to date has been the exclusive licensing agreements with our world famous cartoon characters, owned by production giants Hasbro & NBC Universal.


  • Bulgaria
  • China
  • Cyprus
  • Croatia
  • Romania
  • United Arab Emirates
  • United Kingdom